While lifestyle and business changes were inevitable during the COVID-19 pandemic, Jacob Korenblum, an expert in the field of digital enterprise strategies, says some of these new behaviors are here to stay. These deviations apply to decisions made both by organizations and consumers. Here are three major ways the pandemic changed digital services permanently.
Consumer Purchasing Habits Moved Online
Some consumers were already using online services such as banking and shopping for miscellaneous items such as health and beauty aids. However, the pandemic and subsequent directives to shelter in place were catalysts for many more consumers to experiment with new online shopping habits and lifestyle changes. Some examples include:
- Internet fitness
- Distance learning and working
- Cashless exchanges
After analyzing these new behaviors, Jacob Korenblum says one of the most notable changes centered around food. He points out an increase in restaurant deliveries and shopping for groceries online as prime examples of new consumer practices. He also says that more consumers began cooking at home. This points to a number of other potential lifestyle changes such as healthier eating and more family time together.
Jacob Korenblum Predicts More Adaptable Digital Systems
Many digital systems, from VPN providers to logistics networks, initially failed under the huge surge of demand at the beginning of the pandemic. As various industries relying on digital systems adapted to the new circumstances, they put strategies in place that matched consumer lifestyle changes that had also rapidly changed.
Many of these changes increased efficiency and moved digital networks into the new paradigm of consumer behaviors during and after the pandemic. In this case, mass changes in consumer practices forced changes in industries that had not previously considered developing wider internet operations. These fast-track adaptations in digital systems will likely be ongoing and permanent.
As the digital landscape shifted during the pandemic, companies discovered that focusing on employees is as important as on customers, according to Jacob Korenblum. He says proper training helps employees work more effectively as digital networks continue to change. He also points out that work environments filled with motivation and respect help employee morale. In fact, a positive company atmosphere is as important in quality work as training.
Positive and knowledgeable employees can help customers understand and adapt easier to shifting digital business models. Furthermore, in a marketing strategy that does not change for successful companies, employees are the voices of companies. Their interactions with customers go far in determining organizational reputations.
Jacob Korenblum Bio
Digital systems expert Jacob Korenblum has built his professional work around social initiatives and digital innovation. He has initiated digital network advancements that have helped improve lives around the world, including in the Middle East, Asia, and Africa. Jacob Korenblum lives in Toronto, Canada, where he is an avid sailor.